
marketing management graduate, digital strategist and entrepreneur based in jönköping, sweden.

I’m a Marketing Management graduate from Jönköping University with a background in digital marketing, social media strategy and business operations. I’ve spent the last decade building audiences, systems and businesses from the ground up.
I do my best work with clear goals and real responsibility. I learn fast, take ownership and follow through. Launching a Meta Ads campaign, shaping a content strategy, running daily operations: I bring structure and initiative to all of it.
Off the clock you’ll find me in the Norwegian mountains, hiking and planning logistics for group trips. That same systems thinking shapes how I take on every professional challenge.
I notice what others miss, in data, copy and process.
I don’t wait for perfect instructions. I figure it out.
Project
A weekend project I built for myself as a diabetic. Never published, just for personal use. It's a diabetes management dashboard for the Abbott FreeStyle Libre 3 continuous glucose monitor (CGM): pulls live blood-sugar readings via the LibreLinkUp EU API and pairs them with trend arrows, habit tracking, 30-day analytics, and an AI-powered insulin-dosing advisor built with Claude. Runs entirely locally for full data privacy.

Dahlqvist Consulting
A client of mine at Dahlqvist Consulting wanted to start their social media, and I ran the whole project. It began with me building every post by hand, 1–2 hours a day. So I built a pipeline with 40+ purpose-built functions: a URL, PDF or image goes in, and a brand-aligned Instagram carousel with AI-generated visuals comes out in under 90 seconds. A JSON file is pulled into Figma by a plugin I built, which rebuilds the images there for hand-editing. The same approach works for Adobe Creative Suite.

Project
For Bankeryds Förvaring, I led the full digital strategy and built the web platform from the ground up. Beyond creating the brand identity and visual design system, I developed a high-performing Next.js application featuring an interactive storage calculator, automated booking flows, multilingual support, and a comprehensive local SEO structure. This project brought together brand positioning, UX design, and modern front-end engineering for a complete digital launch.

Content
Instagram Reels that hit up to 1.9M views per post. Urban travel content built to be shared: 108K+ likes and tens of thousands of saves from consistent publishing and a feel for what trends.

Side Project
Alongside my work, I run a side project renting out roof tents and boxes via Hygglo. It puts my degree knowledge from Procurement, Purchasing & Sales, and Supply Chain Management to work. Through a 7+ year network with Chinese manufacturers who supply major Swedish brands, I source high-quality gear at great prices and handle the international logistics myself. I also manage all customer relationships and daily rental operations.

Bra kommunikation med Adam, som hjälpte till med monteringen och alltid fanns tillgänglig …
Väldigt fint tält och trevlig och hjälpsam uthyrare!
Vi är välidgt nöjda. Mycket bra service och fick hjälp med allt!
Vi är jättenöjda! Superbra service av Adam med montering av tält, frågor om takräcke etc. Fint tält som var lätt att fälla upp och ner. Stort tack!
Kan varmt rekommendera ☺️ Tältet var i kanonskick och servicen perfekt!
Smidigt och hjälpsam. Allt funkade super.
Supersmidig!
Supersmidigt tält och super bra bemötande/hjälp!
Mycket nöjd! Smidig hämtning och lämning. Hjälp med montering och ett trevligt bemötande
Toppen på alla vis!
Trevlig uthyrare med utmärkt box!
Sole Proprietor, Social Media & Digital Marketing
Fulfilment Operations & Sales Co-worker
Warehouse Worker
Social Media Growth & Photography
Jönköping University
Jönköping University

Graduation ceremony · 2026
Diploma, IKEA × Save the Children collaboration, refugee support programme
Certificate of Participation, competitive business challenge